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What should a brandname do when a shopper abandons their cart but the company still wants the sale? The best thing is to send the buyer an email with a discount intended for the 100 PCS One Click Cleaner Fiber Optic Connector cleaning tool 2.5mm Universal Connector in the basket. The second most effective thing is usually to send an email without a low cost. That raises the question of how flexible do you want to be with regards to your price? How important is it to obtain price integrity and will consumers get trained to let a cart sit until you send them an email providing a discount? Those are hard questions involving key technique questions. So often it is alluring to do what you have to do to have the next sale but often that comes at the expense of future growth.
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